While the competition on the court and gridiron is what naturally draws most of the attention around college football and basketball, other battles are being fought behind the scenes by a handful of shoe and apparel companies for the lucrative contracts available to be signed and agreed upon with various schools. Get access to the rest of this article and unlimited access to the rest of ACCSports.com when you upgrade to Premium Access! Click on the button below to view all the benefits of becoming a Premium Access member.Get the rest of the story right now with Premium Access!
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