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ACC Tournament Ratings set records for primetime quarterfinals action

Two key bits of basketball-related business news. According to ESPN PR, Thursday night’s matchup with Duke and Notre Dame was the highest-rated quarterfinal game in ACC Tournament history. The game posted a 1.2 overnight rating.

Additionally: Along with Duke and Notre Dame, North Carolina’s win over Miami combine as the highest-rated primetime quarterfinals in tournament history. It’s a 71 percent increase over the 2017 quarterfinals. Of course, that nighttime portion of the bracket didn’t feature Duke or UNC.

It also doesn’t hurt that Marvin Bagley — a must-see player — was featured of last night’s games, too. We will keep an eye on the semifinal ratings; those, too, could be record-setting, considering the teams involved.

 

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2018 ACC Tournament Bracket and Schedule