New ACC Logo Officially Introduced

Just weeks after it was leaked at the conference’s annual spring meetings, the new ACC brand has been officially revealed. The conference made the announcement on Thursday morning.

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“The ACC is well-positioned for many future successes and we are pleased with our new branding that reflects our limitless potential,” commissioner John Swofford said in a statement released by the ACC. “The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition.”